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Success & Freedom Manual
 

Business Development
Self Questionnaire


 



 

 
      

 

 

Business Development

Self Questionnaire
 

It is important:

To be clear and specific about what type of business you are in.
 

Exactly what you offer.
 

What makes your products and services different from that of a similar company.

In MLM, your customers are everywhere. In line at the grocery store, at a social gathering, etc.

Reviewing this information makes it easy and natural to answer when someone asks, "What do you do for a living?"

I met a very successful woman (in MLM), who has a unique answer when asked, "What do you do for a living?" She answers, "I help people become healthy and wealthy."

This catches people's attention. When they begin to ask questions, she knows her business, has studied her company and products, her answers are honest and informative, and she always carries literature and price sheets with her.

She is prepared at any time, anywhere to help others.

Many of the below questions are so simple it may seem non-productive to answer.

However, read each question carefully, as well as the explanation that goes with each question.

Keep in mind that the most productive solutions are those that are the most simple.

The examples given to each question are based on MLM essential oils, dietary supplements, and water purifiers, but the basics are true for ALL businesses.

 

 
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Step One - The Answers

 

1. Define the type of business you are in.

A Money Motivated person might answer that they sell supplements.
 

An Altruistic person might answer that they help people to achieve health and wealth.
 

2. What is the MAIN purpose of your company.

   Answers could include:

To provide a service/product that empowers others.
 

To provide a service/product for profit.
 

To provide a service/product that makes life less complicated.
 

To provide a service or product that enhances quality of living.
 

3. What makes your business different from other similar companies?

   Answers could include:

The quality of our products cannot be found anywhere else.
 
My foremost concern is to help others, financial success follows that.
 
I make sure my clients emotional and physical needs are met.
 
I supply _______ services at no charge. These services could be classes, presentations, consultations, etc.
 

4. Reduce question # 3 to a simple statement (less than 3 sentences).

The reason for this is simple.

If someone asks you what kind of business you are in, a quick, concise and simple answer will more likely lead to more questions, which can lead to a new client.
 

The second reason is that when you are easily able to answer this question in a natural and easy way, it doesn't sound like a sales pitch, which tends to scare people off.
 

5. What gap in your industry do you fill?

   Answers could include:

Nutritional and educational support.

Guaranteed quality.

Alternative health choices.

Preventative health & wellness.

Unique, one of a kind products.
 

6. Define why you should be perceived as an specialist in your field.

   Answers could include:

I have used the products and can share my experiences.
 

I have studied my companies literature and understand the line.
 

My friends, family, and myself are all experiencing emotional and physical health, as well as financial success. If we can do it, we can help others do it too.
 

I am new to the business, but I have experienced successful results, I am excited to share with others, and I am willing to learn and take direction from my company sponsor.
 

7. What exactly are you offering you customer?

   Answers could include:

Higher quality products than are available elsewhere.
 

Competitive prices, and an opportunity to receive their products free, just by sharing their experiences with friends and family.
 

Added benefits of _____.
 

Superior service by ______.
 

Rare product/service of ____.
 

8. How does the answer to question #7 benefit your customer.

   Answer this one on your own.
 

9. Change places with your customer.

What would you want from your company (from your customer's point of view)?

Answer this one on your own.
 

10. What steps can I take to find out exactly what my customer wants from me (or a similar company)?

   Ask them!

"Mr. __, you use supplements don't you?"

"What is your most important consideration when buying supplements?"
 

They might answer potency and price.

You can then begin to ask if they ever consider quality, which to me is the BIGGEST consideration.

Then address the price consideration.

You could ask something like, "If I could show you how to receive the highest quality products, for little or no cost, would you be interested?"
 

Caution: This step is more about finding out what your customer needs and wants, rather than in making a sale. Don't get carried away with what you have to offer.

Keep everything easy and natural.
 

11. What steps can I take to make my customers feel valued?

Hopefully this will come naturally, and from your heart.
 

After they order call them to ask:
 

How long did it take to
  receive the product?

Have they tried it?

Are they having any results?

Do they have any questions?

Share with them your
  experiences when using
  the same products.

Call or send a note or newsletter about once each month to let them know what is new, that you are thinking of them and that you are available to help in any way.
 

12. What steps can I take to insure I stay focused on the customer's needs?

Let's face it, any business you go into has to make a profit or you will not be able to continue to offer your services and products.
 

Many times we become so involved in keeping up the business end of things we loose contact with our original hopes, dreams and goals.
 

We forget that many of us became involved in MLM because we were facing financial and health challenges.
 

One of the ways to stay focused on the needs of the customer is to keep a copy of this questionnaire, and from time to time re-read and re-answer the questions.

Think of at least 2 other ways to stay focused on the customer's needs.
 

 

 
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Step Two - Clarity
 

Instructions

The below questions help you to clarify what you discovered in Step One.

Answer these questions without referring to your answers above.
 

Then expand on these answers by looks at your answers in Step One.
 

Compare the difference in your answers without referring to Step One, with those in which you did refer to Step One.

Questions

Define the customer's desires and needs discovered above?
 
What steps can you take to fulfill those desires/needs?
 
What desires and needs are my competitors missing?
 
How can I let my customers know I am willing to satisfy those desires and needs?

 

 
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