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Business Development
It is important:
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To be clear and specific about what type of
business you are in.
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Exactly what you offer.
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What makes your products and services different
from that of a similar company. |
In MLM, your customers are everywhere. In line at the
grocery store, at a social gathering, etc.
Reviewing this information makes it easy and natural to answer when
someone asks, "What do you do for a living?"
I met a very successful woman (in MLM), who has a
unique answer when asked, "What do you do for a living?" She answers, "I
help people become healthy and wealthy."
This catches people's attention. When they begin to ask questions, she
knows her business, has studied her company and products, her answers are
honest and informative, and she always carries literature and price sheets
with her.
She is prepared at any time, anywhere to help others.
Many of the below questions are so simple it may seem
non-productive to answer.
However, read each question carefully, as well as the explanation that
goes with each question.
Keep in mind that the most productive solutions are those that are the
most simple.
The examples given to each question are based on MLM
essential oils, dietary supplements, and
water purifiers, but the basics are true for ALL businesses.
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1. Define the type of business you are in.
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A Money Motivated person might answer that they
sell supplements.
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An Altruistic person might answer that they help
people to achieve health and wealth.
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2. What is the MAIN purpose of your company.
Answers could include:
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To provide a service/product that empowers others.
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To provide a service/product for profit.
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To provide a service/product that makes life less
complicated.
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To provide a service or product that enhances
quality of living.
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3. What makes your business different from other
similar companies?
Answers could include:
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The quality of our products cannot be
found anywhere else.
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My foremost concern is to help others,
financial success follows that.
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I make sure my clients emotional and
physical needs are met.
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I supply _______ services at no charge.
These services could be classes, presentations, consultations, etc.
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4. Reduce question # 3 to a simple statement (less
than 3 sentences).
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The reason for this is simple.
If someone asks you what kind of business you are in, a quick, concise
and simple answer will more likely lead to more questions, which can
lead to a new client.
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The second reason is that when you are easily able
to answer this question in a natural and easy way, it doesn't sound
like a sales pitch, which tends to scare people off.
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5. What gap in your industry do you fill?
Answers could include:
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Nutritional and educational support. |
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Guaranteed quality. |
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Alternative health choices. |
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Preventative health & wellness. |
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Unique, one of a kind products.
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6. Define why you should be perceived as an
specialist in your field.
Answers could include:
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I have used the products and can share my
experiences.
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I have studied my companies literature and
understand the line.
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My friends, family, and myself are all experiencing
emotional and physical health, as well as financial success. If we can
do it, we can help others do it too.
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I am new to the business, but I have experienced
successful results, I am excited to share with others, and I am
willing to learn and take direction from my company sponsor.
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7. What exactly are you offering you customer?
Answers could include:
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Higher quality products than are available
elsewhere.
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Competitive prices, and an opportunity to receive
their products free, just by sharing their experiences with friends
and family.
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Added benefits of _____.
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Superior service by ______.
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Rare product/service of ____.
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8. How does the answer to question #7 benefit your
customer.
Answer this one on your own.
9. Change places with your customer.
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What would you want from your company (from your
customer's point of view)?
Answer this one on your own.
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10. What steps can I take to find out exactly what
my customer wants from me (or a similar company)?
Ask them!
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"Mr. __, you use supplements don't you?"
"What is your most important consideration when buying supplements?"
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They might answer potency and price.
You can then begin to ask if they ever consider quality, which to me
is the BIGGEST consideration.
Then address the price consideration.
You could ask something like, "If I could show you how to receive the
highest quality products, for little or no cost, would you be
interested?"
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Caution: This step is more about
finding out what your customer needs and wants, rather than in making
a sale. Don't get carried away with what you have to offer.
Keep everything easy and natural.
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11. What steps can I take to make my customers feel valued?
12. What steps can I take to insure I stay focused
on the customer's needs?
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Let's face it, any business you go into has to make
a profit or you will not be able to continue to offer your services
and products.
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Many times we become so involved in keeping up the
business end of things we loose contact with our original hopes,
dreams and goals.
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We forget that many of us became involved in MLM
because we were facing financial and health challenges.
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One of the ways to stay focused on the needs of the
customer is to keep a copy of this questionnaire, and from time to
time re-read and re-answer the questions.
Think of at least 2 other ways to stay focused on the customer's
needs.
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Instructions
The below questions help you to clarify what you
discovered in Step One.
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Answer these questions without referring to your
answers above.
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Then expand on these answers by looks at your
answers in Step One.
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Compare the difference in your answers without
referring to Step One, with those in which you did refer to Step One. |
Questions
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Define the customer's desires and needs
discovered above?
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What steps can you take to fulfill those
desires/needs?
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What desires and needs are my
competitors missing?
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How can I let my customers know I am
willing to satisfy those desires and needs? |
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Top of Page
Back to Success & Freedom
Main Page
Forward to Motivation and Success
Keys
Click here
for Great Business Opportunities!
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Courses &
eBooks
by Kat King
Coming Soon!
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